Building Your Presence
Becoming More Efficient
Worried that you won't have time to maintain multiple social media sites? Then you need to familiarize yourself with convergence tools, which allow you to update all of your social media sites from one location. Our guide walks you through some of the more popular social media convergence sites that are available.
Creating Content
What will you write about? Publishing unique and interesting content to your social media sites will help you to maintain an engaging relationship with your audience. We will provide you with the information you need to create relevant content.
Developing Social Media Policy/Guidelines
Want to maintain some control over your social media efforts? A social media policy will help you to establish guidelines using best practices, establish a policy for your employees, and give you access to a sample social media guidelines doucment.
Developing a Social Media Strategy
Entering the social media space without a plan is a great way to overextend yourself. You will need a strategy to effectively utilize this new marketing medium. This section will help you think about your social media goals and help you understand the basics of developing your social media strategy.
Getting Value: Next Steps
If you have signed up on a few social media sites and are interested in taking the next step, you need to figure out what you are going to do with the tools that will actually add value (today) to your business or chamber. It depends on your goals, where you perceive the opportunities and how big a part of your communications strategy you want social media to become.
Time Management
With social media, getting started might be the easy part. Our goal is to not only get you started to use these tools, but also to help you find ways to maintain your presence and grow your reach. And, sometimes it’s not easy. To keep you on track, we’re offering some basic tips that we’ve assembled on time management to help you become more efficient in your social media efforts.