2010 Social Media Webinars
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Wednesday, February 3
Led by: Anita Campbell, Small Business Trends
Topic: Establishing Your Presence
Get set up with your Facebook, Twitter and LinkedIn accounts. Participants should use the Five minute leaps to get their initial presence set up. This session is designed to help participants trouble shoot and answer initial questions.
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Thursday, February 11
Led by: Brad Kleinman, Worksmart Integrated Marketing
Topic: Exploring the capabilities of Facebook for your Chamber or Small Business
Participants will be guided by an experienced Facebook fan page manager and be introduced to ten tools or applications that can be valuable for your chamber or small business.
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Thursday, February 18
Led by: Sage Lewis, SageRock
Topic: Building a Social Media Strategy
Like any good strategy, social media strategy comes down to some very basic questions about what you want to do, for whom and how. In this session, participants will identify the business objectives behind using social media and map out a plan.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, February 25
Led by: Sharon Toerek, Licata & Toerek
Topic: Developing Social Media Policy and Guidelines: What You Need to Know
Building guidelines and policies around the use of social media can protect you. You will never fully control everything that's posted, but setting boundaries will help your organization control your image and most importantly, keep you out of legal trouble.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, March 4
Led by: Kristie VanAuken, Akron-Canton Airport
Topic: How to Build and Maintain a Successful Facebook Fan Page
Learn how to get and keep Facebook fans. Participants will learn how to market their social media presence. This webinar will take you through the steps of creating your very own audience of people on Facebook.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, March 11
Led by: Heidi Cool, HeidiCool.com
Topic: Writing a Successful Blog
Thinking about starting a company blog? Learn what it takes to write, maintain and promote a successful blog. Then find out how a blog can be beneficial to your company.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, March 18
Led by: Jim Kukral, TheBizWebCoach.com
Topic: Creating Valuable Content
You're on social media, now what do you say? Learn how to create content that is valuable to your audience. Participants will learn how to create the content that fosters conversations between your company and its customers.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, March 25
Led by: Dominic Litten, Point to Point
Topic: Using Twitter
Heard about Twitter but feel like you need more than 140 characters to say something useful? Then join us for this webinar and see how Twitter can be an effective marketing tool for your business. We will also review the Twitter terminology like "tweet, retweet, hashtag, direct message" and demystify this new form of technology.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, April 1
Led by: Kyle Sexton, Salem Chamber
Topic: Create Your Own Social Networking Site
Social Networking is a great way to develop relationships with your customers but it only works if you're comfortable with the platform. Facebook or LinkedIn may not be for you and that's ok. Learn how you can create and run your very own social networking site for your members or customers.
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Thursday, April 8
Led by: Linda Narocki, Optiem
Topic: Talk to Your Customers
Social media revolves around relationships. Now that you have people listening to you the best way to keep them engaged is to demonstrate that you're listening to them. Learn how incorporate your fans' feedback into your marketing plan.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, April 15
Led by: Diane Helbig, Seize this Day Coaching
Topic: Time Saving Tools
Social media should not demand much of your time. This webinar will show you how to incorporate some useful time saving tools into your social media marketing efforts.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Thursday, April 22
Led by: Jose Vasquez, Quez Media Marketing
Topic: Listening
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Thursday, May 20
Led by: Brady Cohen, Point to Point
Topic: Measure Your Social Media Efforts
You need metrics to measure all of your other marketing efforts but how do you measure social media? This webinar will show you the tools you need to measure your marketing efforts on Facebook, Twitter and LinkedIn.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, June 18
Led by: Michael DeAloia
Topic: Practical Applications of Social Media
Social Media can be used for many different things such as customer service, sales and branding. Join us for this webinar and find out how others are successfully using social media in their business and how it might be beneficial for your company.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, Friday June 25
Led by: Leslie Carruthers
Topic: Become a Thought Leader in the Blogosphere
Are you starting a blog but aren't sure if it's going to be an effective way to market your business? Join us for this webinar and learn how to be an effective blogger within your industry and find out what's necessary to take your blog to the next level.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, July 9 @ 11 a.m. (EST)
Led by: Steve Petti, New Image Media
Topic: How to Use YouTube for Business
YouTube has proved to be a valuable marketing tool for many small businesses. Join us for this webinar to learn the basics on using YouTube to promote your business, product or service. This webinar will teach users how to set up a YouTube account, YouTube channel and how to upload videos.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, July 23 @ 11 a.m. (EST)
Led by: Natalie Morris, Morris MC
Topic: Starting Over with Social Media
Have you created a Page, Group or Account on one of the three big social media sites, Facebook, LinkedIn or Twitter, that didn't turn out as you planned? We don't always succeed on our first try. That's why this webinar will focus on taking down failed social media attempts. We will walk you through removing Facebook groups, fan pages and personal accounts as well as Twitter accounts and LinkedIn groups.
DOWNLOAD WEBINAR
To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, July 30 @ 11 a.m. (EST)
Led by: Julie D'Aloiso, SpiderCat Marketing
Topic: Setting Boundaries on Facebook
Facebook has recently changed their privacy settings, do you know exactly what you're sharing and with whom? Facebook can be an incredibly powerful business tool and it is important that you are careful to maintain a professional image while using it. This webinar will focus on the recent changes made to Facebook's privacy settings and how you can use them to share only the information you want people to see.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, August 6 @ 11 a.m. (EST)
Led by: Brady Cohen, Point to Point
Topic: Social Media Advertising: Twitter, Facebook and LinkedIn
Advertising on Twitter, Facebook and LinkedIn can be a good way to drive traffic to your website, or increase the number of fans or followers for your page or account. This webinar will show participants how to create ads on Twitter, Facebook and LinkedIn and use metrics tools to analyze the performance of those ads.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, August 20 @ 11 a.m. (EST)
Led by: Jamie Ginsberg, Fair Media Group, LLC
Topic: Social Media Etiquette
Social media has changed the way that business people communicate with their clients, co-workers and even families but what are the rules regarding etiquette? Is it ok to message a potential client via Facebook or is LinkedIn better? What about Facebook chat? When using Twitter, should I send an @reply or a Direct Message? This webinar will deal with all of those issues and give participants some tips for good social media etiquette.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, August 27 @ 11 a.m. (EST)
Led by: David Toth, WorkSmart Integrated Marketing
Topic: Social Media for B2B Marketing
If you're a B2B company, it may be hard to see how social media fits into your marketing plan. You're not alone in being reluctant but many businesses are using social media to establish themselves as thought leaders and keep clients informed on the latest industry trends. Register for this webinar to learn how to use Facebook, Twitter and LinkedIn for successful B2B marketing.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, September 3 @ 11 a.m. (EST)
Led by: Jason Therrien, ThunderTech
Topic: Customize Your Facebook Fan Page
Facebook has improved the functionality of the fan page and taking advantage of these changes will help your fan page stand out from the crowd. This webinar will teach participants how to add a shopping cart to their fan page, create a custom tab and designate which section of the page fans will see first.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, September 10 @ 11 a.m. (EST)
Led by: Heidi Cool, heidicool.com
Topic: Content Curation
You don't have to create your own content to participate in conversations via social media. There is a lot of good content available online. The key to social media success is picking only the best content to share with your audiences. This webinar will show participants the tools they need to find and pass along the best content online.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, September 17 @ 11 a.m. (EST)
Led by: John Haydon, Inbound Zombie
Topic: What the New Changes to Facebook Mean for Your Nonprofit
Facebook is changing constantly and it can be hard to keep up with each new feature. In this webinar nonprofit marketing, John Haydon, is going to walk participants through the ways that Facebook's recent changes will affect their nonrofits.
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To play this webinar, right click "Download Webinar" select "Save Target As" and then save the file to your desktop. Once the webinar has finished downloading you will be able to view it as a Quicktime movie.
Friday, September 24 @ 11 a.m. (EST)
Led by: Tim Wiseman, Red Incorporated
Topic: Using Social Media to Market Your Local Business
Don't let your local business be ignored in the social media space. Emphasize your roots in the community by embracing sites such as Yelp and Foursquare.
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Friday, October 1
Led by: Jennifer Laycock, Search Engine Guide
Topic: SEO and Social Media. What's the Connection?
You know that good results on the search engines are critical to your success as a small business owner and you've heard that social media can help with your SEO, but how? What is the connection?
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Friday, October 8
Led by: Natalie Morris, Morris MC
Topic: Starting Over with Social Media
Have you created a Page, Group or Account on one of the three big social media sites, Facebook, LinkedIn or Twitter, that didn't turn out as you planned? We don't always succeed on our first try. That's why this webinar will focus on taking down failed social media attempts. We will walk you through removing Facebook groups, Fan pages, personal accounts, Twitter accounts and LinkedIn Groups.
DOWNLOAD WEBINAR
Topic: Social Media for Customer Service
Customer service is an essential part of any business, but it is especially important for small businesses, whose client list may consist of only a few customers. This webinar will show participants how to use social media to take their customer service to the next level by helping them develop relationships with their customers so they can anticipate their needs.
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Friday, November 12
Led by: Barb Cagley, SCK Designs
Topic: Making Money on Social Media: It's not Your Typical ROI
I'm sure you'd agree that making money in your small business is important. But how do you monetize your social media efforts? No need to bring your calculators, just a willingness to engage with your customers in one of their favorite, new mediums.