Social Media Case Studies
Being that social media is such a new form of communication, there aren't a whole lot of case studies out there just yet. However, we were able to get our hands on a few that we think you will find to be pretty good examples of how you can apply social media to your business or organization to see some real, tangible results.
NonProfit Case Studies
Case Study #1: The Detroit Chamber of Commerce
In an effort to gain support for the automotive industry, the Detroit Chamber of Commerce sought to leverage the power of its members by engaging them in a viral marketing campaign designed to elicit thousands of emails sent to both local and federal legislators urging them to support passing the loans for the automotive industry. Through the use of Facebook, Linkedin, Twitter and vote4biz.com, they were able to build unprecidented awareness through their grassroots movement, gaining support through every platform they used to pass the government loan for the atuomotive industry.
Detroit Chamber of Commerce Case Study
Case Study #2: New Jersey State Library
The New Jersey State Library partnered with INFOLINK to sponsor the Super Librarian Video and Comic Contest as a replicable model that libraries could use to seek out teen influencers. The goal was to create a low cost campaign utilizing free or minimally priced web 2.0 tools to allow “influencers” in the teen community to spread a positive message about libraries.
New Jersey State Library Campaign Summary.
Campaign website
Case Study #3: American Red Cross
In 2008 the American Red Cross used Facebook to pull in $50,000 in donations. Learn how they did it.
American Red Cross Case Study
Small Business Case Studies
Case Study #1: Louis E. Page Inc.
A 116 year old fencing company in Littleton, Mass. Has found that a company blog about fencing has increased their sales leads by 850%. Learn how they did it.
Louis E. Page Case Study
Louis E. Page Blog
Case Study #2: Localgetaways.com
An on-line travel agency in northern California has used Twitter to drive 20K hits to their website in two months.
Localgetaways.com Case Study
Case Study #3: Caminito Argentinean Steak House
In 2008 this restaurant had a 30% increase in sales which the owners credit to their social media efforts.
Caminito Argentinean Steak House Case Study
Campaign Websites:
Facebook Page
Twitter
YouTube
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