Social Media Leaps

Facebook Fan Page

Create a Facebook Fan Page:

Step 1:

Go to http://www.facebook.com/pages/create.php.
Select a category for your company or brand. (Note: Carefully choose the best category, as it is difficult to change the category later.)
Enter your business/product/brand name and click “Create Page."
Click the check box to identify you’re the official representative of your page.
If you would like to connect this page to your current Facebook page, select “I already have a
Facebook Acoount.” If you do not have a Facebook account and would not like to create one,
select “I do not have a Facebook Account” and fill out the following information.
Confirm your email address by clicking the confirmation link within the email that is automatically sent to the address you provided.

Step 2:

Add a Profile picture to your page.
Click on the large question mark in the grey box in the left hand of your screen.
Select “Change Picture."
Under the heading Upload Picture click on “Browse…”
When you have chosen a picture, click “Upload Picture” to complete the process.

Step 3:

Post a brief summary of your organization to the info box beneath your profile picture that says, "about."
Click on “Write something…”
Enter a brief description of your organization.
When you are finished, click outside of the box and your description will be published.

Step 4:

Fill in the Info tab on your page.
Click on the “Info” tab below your profile picture.
Select “Edit Information” in the top right corner of your page.
Fill in the basic information about your organization and press “Save Changes."
Now click on “Detailed Info."
Fill in the relevant information there and press “Save Changes."

Step 5:

Your page is now created! Tell your friends, family, coworkers and customers that they can now find
you on Facebook under the name of your product/brand/person.

Basic Facebook Page Etiquette:

Update your page regularly to generate interest.
Post content that highlights your company’s products and services, professional areas of expertise, and other information relevant to fans of your brand.
Promote your page by encouraging your friends to become fans, but don’t overdo it by spamming everyone in your network with repeated messages.
Respond promptly and courteously to fans who post messages on your Facebook Wall.