Social Media Leaps

Twitter

Go to https://twitter.com/.
Enter all the information required on the right side of the screen and hit "Sign Up."
Choose a password and username. Multiple Twitter accounts can be created using the same email address, so choose a user name that reflects how this account will be used.
Enter your email address. If you want to be notified via email when someone follows you on Twitter, click on the box for email updates.

Review your privacy settings.
Select the “Settings” tab.
Scroll down until you reach the “Protect my Tweets” checkbox. If you click on “Protect my tweets," your Twitter profile will no longer be visible on Twitter’s public timeline and only people that you approve can follow your updates. For business accounts, we suggest you leave this unchecked.

Follow someone on Twitter.
Click on the “Find People” tab at the top of your page.
Enter the name of the person or organization you are looking to follow then press “search."
Once you’ve found someone you’d like to follow, click the gray Follow button on the right side of the search result box.

Add a short bio to Twitter.
Click on the “Settings” tab.
Click on the "Profile" tab.
Fill in a 160 character biography or summary of your organization in the Bio box. When you are
finished, press “Save.” Your bio will be on the top right of your profile page.

Tweet regularly.
Try to use less than 140 characters to leave room for people to retweet your message and add @replies.
Don’t retweet without giving credit to the original user. To do so, place RT @username at the beginning of your Tweet.
Don’t tweet only to self-promote your brand; try to add additional value for your followers by posting relevant content links, advice, and expertise.
Use DM rather than @replies for extended private conversations.
When you tweet a link, make sure to add a bit of explanation to tell what the link is about.
Following many users at one time with the expectation that they will follow you in turn is the Twitter version of spamming.