60 Day Plan
We know getting started is hard. Maybe even overwhelming! That’s why we’ve broken it down for you into 60 steps. If you complete one task per day over the next couple of months, you’ll increase your confidence and your effectiveness with social media. And, our guess is that once you get going, you’ll want to “leap” into more than just one task per day. That’s okay too. Just remember to spend enough time thinking about some of these steps and experimenting with the tools so you can really learn about them.
Before you begin our 60 day plan, complete the social media strategy worksheet to better help you decide your business objectives and determine the right social media networks for your company. Every social media site may not be right for your business, and if you feel that your business objectives will not be met by using Facebook, Twitter, or LinkedIn, feel free to skip those sections.
In addition, while you may decide to jump right into this plan, we suggest you’d be better served by taking some time to browse through the Social Media Leaps Web site first. That will give you context and perspective as you move down the path to using these tools.
Remember, our goal is to get you exposure to some of the basic tools to help you start down the social media path. We promise you are going to find additional social media tools to use as you complete these exercises. So, while we’ve estimated the time it will take to complete each task, you should plan to spend at least 30 minutes (some are less) on each step just playing around and experimenting.
Go here to download a PDF version of the 60 Day Plan. For a check list to accompany your 60 Day Plan, go here.
Ready to take the leap into social media?
Getting Started
Days 1-9
Facebook
Your Personal Page
Days 10-19
Your Fan Page
Days 20 - 28
LinkedIn
Your Personal LinkedIn Account
Days 29-37
Your LinkedIn Group
Days 38-43
Twitter
You can use twitter for personal and/or professional use. There are no usage differences between a personal and professional twitter page, and you can have as many twitter accounts per one email address as you like.
Days 44-54
Other Social Media Networks and Tools
Here you'll find a mix of other social media networks that can benefit you and your business. We remind you that your company's presence may not be appropriate on every one of the following networks, so this would be a great time to take a look back at the strategy worksheet you filled out on DAY 8 and determine which of the following sites will benefit you and your business the most.
Day 55-60
Back to Tools and Resources